The 2009 Ultra High Relief Double Eagle was available for purchase from the United States Mint from January 19, 2009 at 12:00 Noon ET until December 31, 2009 at 3:00 PM ET. During this period, total sales for the product reached 115,178. This amount has been considered the final mintage for the historic product offering.
At the start of sales, an order limitation of only one coin per household was imposed. Despite this limit, within five days the US Mint had sold more than 40,000 coins. In subsequent weeks, the pace of orders decline with sales of 50,000 coins reached by March 2009.
On July 27, 2009, more than six months after the coins went on sale, the US Mint raised the product ordering to limit to ten coins per household. By this time sales had already reached 70,000 coins. The timing of the adjustment to the limit was fortuitous. At the World’s Fair of Money held in Baltimore one week later, the US Mint offered the coins for sale at its booth. Some dealers used this as an opportunity to build an inventory, offering a bounty for anyone willing to purchase the coins from the Mint and immediately turn them over. Sales quickly rose above the 80,000 level.
On August 31, 2009, the ordering limit was increased to 25 coins per household.
Less than one month later on September 21, 2009, the ordering limit was completely removed. By this time sales had exceeded 90,000 coins.
On December 10, 2009, the US Mint announced that orders would only be accepted for the 2009 Ultra High Relief Double Eagles until December 31, 2009. The final sales achieved through the deadline reached 115,178.
Pricing for the 2009 UHR Double Eagle varied during the course of the offering. The US Mint used a pricing grid, which calculated the issue price based on the average market price of gold, with price changes made effectively as frequently as once per week. The initial price of the coin was $1,189 and the highest price during the course of the offering was $1,539.
More than a year after the conclusion of sales, the US Mint revealed that they still had 85,000 of the 2009 Ultra High Relief Double Eagles remaining in inventory. Their stated plans were to melt all of these unsold coins. An additional 60,000 unused planchets were also on hand, which the US Mint intended to potentially use for other numismatic product offerings.